Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Looking to add a positive spin to some tough times, Dunkin’ Donuts today launched its new “You kin’ do it” ad campaign. The chain, which is continuing its expansion west of the Mississippi, has pledged in excess of $100 million to promote its new motivational messaging.
The ads, created by Hill Holiday, Boston, celebrate people’s everyday accomplishments with messaging like “you kin’ shovel out that driveway” and “you kin’ pass that exam.” Tag: “America runs on Dunkin'” continues.
Dunkin’,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in