Dunkin' Names Coca-Cola Veteran Rafael Acevedo as CMO

The role has been vacant since Tony Weisman, who headed the company's rebranding, left in late 2019

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Coffee, donut and sandwich chain Dunkin’ appointed Rafael Acevedo as its U.S. CMO effective immediately, the company announced. He is filling a position that has been vacant since his predecessor Tony Weisman left in late 2019.

In his new role, Acevedo will lead marketing, which includes field and digital as well as product innovation and advertising. He is also tasked with developing strategies in those areas while partnering with operations to drive sales.

Acevedo will report to Scott Murphy, head of the beverage and snack category at parent company Inspire Brands.

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