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BOSTON Dunkin’ Donuts has selected Fleishman-Hillard to launch a new line of espresso beverages.
The New York-based Omnicom shop beat out Interpublic Group’s Weber Shandwick, Cambridge, Mass., in the final round of a review, according to Cindy Gordon, director of global communications at the Randolph, Mass.-based client.
Gordon said Fleishman’s demonstrated ability to create a fully integrated campaign, along with chemistry with the shop, was the key factor in her decision. Led by svp, partner Heidi Hovland and vp Jeanne McIntyre in New York, the Fleishman team has begun working on a multifaceted campaign that will launch in September.
Among
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