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It’s no longer time to make the doughnuts—this holiday season, it’s time to smell the doughnuts.
Dunkin’s newest merchandise drop isn’t a white-label clothing line or a new pair of running shoes. Instead, the coffee and doughnut company partnered with Homesick Candles to create three limited-edition candles for the holidays.
Justin Unger, director of strategic partnerships at Dunkin’ Brands, explained that candles made sense for the brand because people could bring the smell of doughnuts home with them.
“We landed with Homesick, and the candle in particular, to play off their nostalgia and evoke memories for our customers,” Unger said.
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