Dunkin’ Donuts Focuses on Coffee

October 6, 2003

Dunkin’ Donuts today launches two $15 million campaigns from IPG’s Hill, Holliday, Connors, Cosmopulos, here, a client rep said. One celebrates the Allied Domecq brand’s 50 years of making coffee with the themeline, “Loved by all.” In one of three TV ads, actor Ricardo Montalban waxes poetic about the coffee. The other effort touts new espresso-based drinks using hidden- camera-style photography in various locations.

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Dunkin’ Donuts Focuses on Coffee

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