Dunkin’ Donuts’ ‘Flat Tire’

BOSTON Hill, Holliday, Connors, Cosmopulos here has launched the latest installment of its ongoing campaign that tells true stories of how far customers will go for Dunkin’ Donuts coffee.

In the new 30-second commercial, “Flat Tire,” a woman refuses to let a punctured tire get in the way of her morning java fix. She travels miles on the flat, causing $200 damage to her car. Even so, she believes Dunkin’s coffee was worth it.

An earlier spot in the series, “Traffic,” showed a businesswoman carrying Dunkin’ coffee back to a car of co-workers, whose vehicle is at a standstill on the freeway.

The tagline is “Freshly ground. Freshly brewed.”

Kevin Moehlenkamp, ecd at Hill, Holliday, oversaw the work. On “Flat Tire,” Neal Hughlett served as copywriter and Darren Bult handled art direction.

The client spends about $75 million annually on ads, making it one of the Interpublic Group-owned agency’s largest pieces of business.

Two weeks ago, Hill, Holliday said it hired Jeff Bonasia from Arnold as senior vice president and account director on the account [Adweek Online, Jan. 3].

Dunkin’ is in the process of being sold by Pernod Ricard to a group of equity investors for $2.4 billion.

—Adweek staff report