Dunkin’ Defines Happiness

BOSTON Dunkin’ Donuts poses the question “What is happiness?” in a new television commercial from Hill, Holliday, Connors, Cosmopulos here.

The answer, according to the spot, is Dunkin’s new Supreme Omelet. A burly construction worker is seen blissfully enjoying the sandwich as Disney-style animated bluebirds chirp around his head. There is no tagline. The 30-second commercial breaks nationwide this week.

The work marks a return to promoting breakfast fare, as most of Dunkin’s recent ads have touted its coffee products.

Tim Foley and Tim Cawley serve as group creative directors on the Dunkin’ account, overseeing the efforts of Neal Hughlett (copywriter/associate cd) and Darren Bult (art director). Scott Hainline served as agency producer.

Dunkin’ spends about $75 million annually on ads, per Nielsen Monitor-Plus.

—Adweek staff report