Duncan/Channon Toasts Reverie

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Unimpressed with typical ads aimed at the elite wine drinker, Duncan/Channon took a different approach in its first campaign for Clos du Bois.

Instead of boasting about a vintage’s delicate bouquet, the agency’s five print ads show how drinking wine can stir pleasant memories and help one relax.

“I was thinking about what I felt when I was drinking wine when I realized I was reminiscing,” agency creative director Bob Duncan said of how the campaign was conceived.

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