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Duke Unlimited here this month launched a national spring print campaign for Ruth’s Chris Steakhouse.
The steakhouse chain, which operates 67 restaurants nationwide, is scheduling more than 50 placements in national print media. Billings were undisclosed.
“The main focus is to make [owner] Ruth Fertel more prominent,” said Duke creative director Marcy Nathan. “She’s being introduced for the first time as the primary spokesperson.”
Nathan said Fertel has always had a secondary role in campaigns, but has never been the primary focus in advertising.
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