'Duh' Spot Delivers for Hyundai

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NEW YORK Car commercials touting special sales are usually mediocre at best, but this ad for Hyundai in a playful campaign from Goodby, Silverstein & Partners, San Francisco, is so tongue-in-cheek that it comically cuts through the end-of-summer seasonal sludge. The spot showcases “the Big Duh sales event” with black Tucson, Veracruz and Santa Fe models with choreographed jetting and spinning around on a black shiny floor to the strains of the Mission Impossible theme song.

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