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BOSTON A campaign from Duffy & Shanley assures parents they can “breathe easy” with the launch of a new odor-free diaper disposal system.
Magazine ads and inserts created by the Providence, R.I., independent promote the Neat! disposal system from consumer products marketer Dorel Industries in Montreal. The campaign’s Sept. 1 launch coincides with the product’s debut in Toys “R” Us and Babies “R” Us stores, as well as online at babiesrus.com.
One ad shows a mom holding a baby; the words “Breathe easy” appear prominently on the page while additional text describes the Neat! container’s “double-clamp design” and “seven-layer odor-seal bag.”
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