Duffy & Shanley Invites City Folk to Rhode Island

The need to unwind in these stressful times is addressed in a new tourism campaign by Duffy & Shanley for the Rhode Island Economic Development Corp.

The ads promote the Ocean State as a weekend driving destination easily acces-sible to residents of Boston, New York and Washington, D.C.

Unlike many state tourism campaigns, which depict scenic views such as beaches or mountains, this effort emphasizes what Rhode Island can offer the urban dweller who needs to relax.

“Our creative strategy was not to talk about [Rhode Island] as a state, but what the state can do for you,” said Michael Silvia, creative director at the Providence shop.