Duffy, Saga Fashion a Fairy Tale Introduction

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Providence Shop Unveils First Full-Blown Effort for Software Firm
BOSTON–Duffy & Shanley has helped craft a national business-to-business campaign for Saga Software, launching the company’s new enterprise integration product Sagavista.
The estimated $5 million TV and print effort, built around a fairy tale theme, is aimed at senior-level corporate decision makers such as CEO, as well as CIOs and other technology executives.
Sagavista’s marketing team worked closely with creative director Peter Marcionetti and copywriter Michael Silvia of Providence, R.I.-based

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