Duffy fashions 'Head' lines

Wish everyone walked around with a sign on their forehead revealing what they’re really like on the inside?
In a European campaign developed by Duffy & Shanley for insurance and risk management concern FM Global, people wear just such labels. One execution features a conservative-looking man wearing a label across his forehead that reads: “Takes business advice from his imaginary friend, Coco.” The ad’s headline states: “Funny how one little label can say so much.”
Budgeted in the mid six-figures, the effort is designed to build awareness of the FM Global brand and expand its market share in western Europe.
“It’s on the cutting edge for people in the insurance business,” said Bob Newbert, chief executive of the Providence, R.I.,