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KFC has been rotating its slate of celebrity colonels for a few years now, so it only makes sense that two of them would eventually come to blows. That’s what’s happening in the brand’s Super Bowl spot, which pits new celebrity colonel Billy Zane against Rob Riggle, who began appearing as Colonel Sanders last fall.
The ad from Wieden + Kennedy marks KFC’s first appearance in the Big Game.
In one teaser, Zane, who stepped into Colonel Sanders’ suit last week to promote KFC’s Georgia Gold Chicken, which has a honey-mustard barbecue glaze, arm wrestles with Riggle, who began appearing in KFC’s football-themed spots as the “Kentucky Buckets” colonel in September.
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