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Duck Head clothing was a preppy badge of honor for well-clad young men in the Southeast during the 1980s.
After its sales peaked in 1992 at $130 million, the line was hard-hit by competition from bigger brands, according to Hoover’s Online. Sales had dropped to $53 million by 2000, the most recent figure available.
Goody’s Family Clothing in Knoxville, Tenn., acquired Duck Head in June and seeks an ad agency to revive the brand, which had not been advertised for four years under two owners.
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