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Not to be confused with Lada Gaga’s cosmetics line of the same name, aperitif maker Haus is building its own brand around ritual and tradition.
“Haus exists because a Silicon Valley founder married a wine and spirits guy,” says co-founder Helena Hambrecht about working with her husband, Woody, on the concoctions and their marketing. And they’re discovering a new way to get the potent potable to customers through a loophole in the law.
But that has its drawbacks, too—owning production and retail means “a lot of costs up front,” she says.
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