How DTC Brands Are Going Green Beyond the Climate Strike

From carbon offset programs to new packaging, these brands are savvy to sustainability

dtc brands allbirds thinx outdoor voices climate crisis
Athletic clothing brand Outdoor Voices is introducing a carbon offset program later this year. Outdoor Voices

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and read all of Adweek’s coverage on how sustainability and marketing intersect.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.