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Euro RSCG DSW Partners today launches a tongue-in-cheek global integrated print and interactive Y2K campaign for longtime client Iomega using digital photographic images shot around the world. Spending on the effort is undisclosed.
“The campaign is designed to visually communicate Iomega’s key message that you can safely move your information from this millennium to the next by getting prepared with Iomega’s Y2K Software Suite and drives,” said Eric Bute, a DSW creative director, who sees this as an opportunity for the high-tech company to reach its broadest target market.
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