DSW to Promote Utah as a Home For Tech Firms

Hoping to position the state as the premier location for technology companies, the Utah Department of Community and Economic Development has tapped Euro RSCG/DSW Partners for a $1 million marketing campaign.

The Salt Lake City agency won the account following a review that included crosstown rivals Boede & Partners and Penna Powers Cutting & Haynes. It was previously at Harris & Love in Salt Lake City.

Work will include creative and media, collateral, public relations, direct mail, Web site development and exhibits. In addition to positioning Utah as a tech hub, efforts will also create awareness about the benefits of living in the state and encourage tech businesses located elsewhere to expand to Utah.