Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Euro RSCG DSW Partners this week launches a print campaign for information-storage company Maxtor Corp.
Tagged “Network storage you can use,” three ads show the “gritty” world of professionals who “work in backroom closets with networking hardware,” said DSW account director Heather Pollard.
The Salt Lake City agency was tapped last year to handle print and opt-in e-mail campaigns for Maxtor’s MaxAttach products following a review of undisclosed agencies. The account was previously handled in-house. Spending was undisclosed; Maxtor spent just under $2 million on print ads last year, according to AdScope, a Eugene, Ore.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in