DSW, Iomega Split; Plans Up in Air

Euro RSCG DSW/Partners has resigned the Iomega account after a 13-year run.
The Roy, Utah-based maker of Zip data-storage drives is likely to go into review, sources said, but Iomega said it has not yet made that decision. “We are reviewing our ad plans for the year 2000,” said Chris Romoser, a client representative.
Mark Lucas recently joined Iomega as executive vice president of marketing and product development, and is expected to revamp its marketing efforts. DSW executives said the two sides no longer saw eye to eye on Iomega’s direction.
“They have been a wonderful client for the past 13 years,” said Alan Reighard, partner at the Salt Lake City shop. “But their new management team has its own plans on where it wants to go. We’ve been through a couple of reviews over the years with three or four CEOs and won. It’s been a great run, but we now think it’s best that we go our separate ways.”
Reighard said DSW, which has won several new tech clients in recent months, has issued a standard 90-day notice.
Ad spending has slipped during the past year, from 1998’s high of more than $35 million to $12 million during the first 11 months of 1999, per Competitive Media Reporting.
The last ad effort, which broke last summer, positioned Iomega products as the way to prepare for pending Y2K doom. K