DSW Expands S.F. Base Number of Staff There Expected to Double

By Joan Voight





SAN FRANCISCO–Euro RSCG Dahlin Smith White is expanding its year-old San Francisco office into a full-service agency to serve as the hub of its global operations.





Alan Reighard, one of the Salt Lake City-based agency’s first seven employees, will step in as managing director of the office, effective this week.





‘Putting one of our top people in charge of San Francisco signals that we are serious about the growth and importance of this second office,’ said agency president John Dahlin.





Parent company Euro RSCG acquired the agency last year to provide a West Coast link for Euro’s international network, and to attract more business from existing global clients, said DSW officials.





‘A San Francisco office helps us meet Euro’s goals,’ said Reighard.





‘It allows us to take advantage of a bigger talent base, more industry contacts and more business resources’ than are available in Salt Lake City.