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Breaks Ads for First Web Client, Ask Jeeves
LOS ANGELES–In the vast, impersonal world of the Internet, Euro RSCG DSW Partners is striving to make new client Ask Jeeves stand out by humanizing the service.
Named after the unflappable English valet in P.G. Wodehouse novels, the Emeryville, Calif.-based search engine (www.ask.com) offers a question-and-answer search format instead of one based on keywords or Boolean operators.
Jeeves is the information butler in TV, print and radio ads that broke earlier this summer.
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