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Crafts ‘visceral’ Campaign For Vegas Hilton
LOS ANGELES–DSLV/Lawlor Advertising highlights the drama of casino gambling in its new campaign for the Las Vegas Hilton.
One 30-second TV spot, “The Moment–Dice,” finds gamers engrossed in a moment of excitement and tension at the Hilton’s casino. The scene focuses on a hot craps table, where passersby are pausing to take in the action. As the roller readies for the toss, a voiceover begins a thought: “In a city of pure excitement, sometimes a single moment …” The roller then throws the dice, and the players lean in expectantly.
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