DSL Forum In Talks With Shops For ’05

DSL Forum, an organization of about 200 digital subscriber line providers, equipment vendors and regulators, is talking to agencies about its 2005 marketing plan, a client exec has confirmed. The Fremont, Calif.-based nonprofit, which has not mounted an ad push since 2000, has not yet set a budget, said marketing director Laurie Gonzalez. Members are meeting next month to finalize an ad plan, she said.