DSL Forum Opens Marketing Dialogue

NEW YORK DSL Forum, a nonprofit organization of about 200 digital subscriber line providers, equipment vendors and regulators, confirmed that it has been talking to “a couple of agencies” about its 2005 marketing communications plan.

Though one source estimated the budget to be about $40 million, client marketing director Laurie Gonzalez said next year’s plan is nascent at best and might not include traditional advertising.

The Fremont, Calif.-based organization’s last ad push, in 2000, was created by Stackig Advertising, McLean, Va., and included two paid-programming TV shows, Gonzalez said. Spending on that campaign was about $2 million, she said.

Any new ad plans, including the budget, will have to be approved by forum members at its December meeting in Orlando