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DALLAS-DSI Toys has begun inviting agencies from around the country to pitch its estimated $10 million advertising account, which is now handled by Sive/Young & Rubicam in Cincinnati.
The Houston-based manufacturer of toys and consumer electronics has tapped The Warren Agency, a marketing consultancy in Austin, Texas, to conduct the search.
Charlotte Warren, principal of The Warren Agency, said Sive will defend the business. Warren has sent out requests for proposals to 11 agencies in New York, Houston, Los Angeles and Chicago.
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