D&S Throws Out the Script for Fox Sports Net

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BOSTON Duffy & Shanley said it has launched a new campaign for Fox Sports Net touting the talk show New England Sports Tonight.

“What started the strategy was the whole [idea of] sports as the ultimate reality show,” said Maria Scurry, vice president at the independent Providence, R.I.-based agency. “People get attached to sports anchors and they get into the commentary.”

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