This Drug Maker Is Using Empowerment and Emojis to Reach Millennial Women

#ActuallySheCan campaign for birth control pills

Brands creating empowerment campaigns for women is nothing new—there's even an award for it now. But a pharmaceutical company creating a platform to empower women's wellbeing? That's new. And that's what Allergan is doing with its new campaign, #ActuallySheCan, which ultimately support's its Lo Loestrin Fe birth control pills.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.