This Drug Maker Is Using Empowerment and Emojis to Reach Millennial Women

#ActuallySheCan campaign for birth control pills

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Brands creating empowerment campaigns for women is nothing new—there's even an award for it now. But a pharmaceutical company creating a platform to empower women's wellbeing? That's new. And that's what Allergan is doing with its new campaign, #ActuallySheCan, which ultimately support's its Lo Loestrin Fe birth control pills.

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