This Drug Maker Is Using Empowerment and Emojis to Reach Millennial Women

#ActuallySheCan campaign for birth control pills

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Brands creating empowerment campaigns for women is nothing new—there's even an award for it now. But a pharmaceutical company creating a platform to empower women's wellbeing? That's new. And that's what Allergan is doing with its new campaign, #ActuallySheCan, which ultimately support's its Lo Loestrin Fe birth control pills.

Allergan's new campaign uses a website and social media channels to create an environment for millennial women to "engage with each other and talk about their overall wellness," according to Herm Cukier, Allergan's vice president of women's healthcare.



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