This Drug Maker Is Using Empowerment and Emojis to Reach Millennial Women

#ActuallySheCan campaign for birth control pills

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Brands creating empowerment campaigns for women is nothing new—there's even an award for it now. But a pharmaceutical company creating a platform to empower women's wellbeing? That's new. And that's what Allergan is doing with its new campaign, #ActuallySheCan, which ultimately support's its Lo Loestrin Fe birth control pills.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in