Drug Office Readies 2 RFPs in $1 Bil. Media Review

In Play: $150 Mil. for 1998, Plus $195 Mil. Annually Over 4 Years
WASHINGTON, D.C.–The Office of National Drug Control Policy is about to issue two requests for proposals for its $1 billion anti-drug media review.
The first rfp, which should be available next week, will be for the media buying portion of ONDCP’s $150 million national ad campaign. Called “Phase II,” that initiative will run from May to October 1998. Time constraints will likely limit the review to shops that have government experience and can hit the ground running, ONDCP officials said.
The second rfp will involve an open contest for “Phase III,” a four-year contract for media placement with an annual budget of $195 million.