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Unsuspecting staffers at Ryan Drossman & Partners were recently rounded up and fingerprinted.
So were hapless visitors stopping by the New York agency’s Fifth Avenue office.
An attempt to uncover a thief? Not at all. In fact, it was part of the creation of a new campaign for MovieFone, the film referral service. Some 30 employees and passersby were fingerprinted with kits provided by the New York Police Department. Art director Irv Klein pored over them, looking for one that had the right level of loops and whorls suitable for inserting copy.

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