Dropbox and The Infatuation Want to Elevate the Work-From-Home Lunch

Program aims to mix up routines and support restaurants in three cities

In San Francisco, folks can order a sandwich with smoked harissa brisket, beet-horseradish yogurt, charred broccoli and lemon, and griddled halloumi cheese from Soulva. Dropbox and The Infatuation
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The pandemic has made working from home the new norm for millions of Americans, drastically blurring the lines between work and leisure. 

The National Bureau of Economic Research in August reported that the average workday has extended by 48.5 minutes per day from pre-pandemic times, with 2020 remote work culture providing less time for mental health breaks. This includes the midday lunch. 

To help remote workers prioritize and upgrade their lunch breaks, Dropbox and restaurant finder and review site The Infatuation have created The Lunch Dropbox, a weeklong delivery program with the goal of reclaiming personal time and inspiring better work. 

Today through Nov. 20, workers in San Francisco, New York and Chicago can order specific menu items via a custom microsite from three local restaurants: Greek eatery Soulva in San Francisco, pasta joint Daisies in Chicago and Malaysian fast-casual spot Kopitiam in New York.

Kopitiam in New York offers curry chicken with yellow sticky rice, red eggs and dessert.Dropbox and the Infatuation

The program is purposely highlighting meals with unique ingredients that a majority of workers wouldn’t think to (or have time to) make as their standard weekday lunch. 

“This year has been incredibly challenging for many small businesses, so we’ve focused all of our 2020 campaign efforts on supporting these businesses and their teams,” said Dani Hussey, senior manager of brand marketing at Dropbox, in a statement. “Through this campaign, we are excited to support and highlight local eateries, as well as encourage workers to take time out for themselves, breaking up the mundane and sparking delight throughout the day.”

Each restaurant will have 300 lunches packed in branded, reusable tin lunchboxes available to purchase throughout the week. Employees can also enter to win lunch for themselves and 10 coworkers, courtesy of Dropbox and the local restaurant. 

Daisies in Chicago serves Wagyu beef, cheddar and pickled jalapeño sandwich on an onion roll.Kim Kovacik

The lunchboxes also come with additional tips on how to spend lunch breaks to improve afternoon brain function and, for company leaders, how to create those moments for a team. Examples include creating a daily lunchtime routine without screens and taking advantage of outdoor space. 

Agency Mediahub developed the idea for the program, which includes a paid media campaign with branded content, social integrations and newsletter promotions across The Infatuation’s properties. 

“Connecting an essential small business tool like Dropbox with The Infatuation was the perfect media partnership to remind us of the importance of taking time out for ourselves, just like we used to do,” said Jamie Dorfman, svp and group media director at Mediahub, in a statement. “This program speaks to what good media planning is always meant to do: provide something helpful that reaches the customer at the moment they need it most.”


ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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