Experiential

Dropbox and The Infatuation Want to Elevate the Work-From-Home Lunch

Program aims to mix up routines and support restaurants in three cities

In San Francisco, folks can order a sandwich with smoked harissa brisket, beet-horseradish yogurt, charred broccoli and lemon, and griddled halloumi cheese from Soulva.Dropbox and The Infatuation
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By Ian Zelaya

 

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The pandemic has made working from home the new norm for millions of Americans, drastically blurring the lines between work and leisure. 

The National Bureau of Economic Research in August reported that the average workday has extended by 48.5 minutes per day from pre-pandemic times, with 2020 remote work culture providing less time for mental health breaks. This includes the midday lunch. 

To help remote workers prioritize and upgrade their lunch breaks, Dropbox and restaurant finder and review site The

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Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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