Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
An up-and-coming futuristic sport is locking in a blockbuster sponsorship with a technology positioning itself as the currency of the future.
The Drone Racing League (DRL) said this week it signed a five-year contract with cryptocurrency platform Algorand that those close to the companies say is worth $100 million. The sum makes the deal the biggest sponsorship yet for the New York-based sports organization, which holds competitions between pilots remotely guiding drones through courses of neon-lit rings.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in