Droga5 Wins Grand Prix for Good for Inventing Bandages That Save Lives

Graham Douglas's breakthrough idea for Help Remedies

CANNES, France—Droga5 in New York was honored with the Grand Prix for Good here tonight for helping to develop an unusual new product for pharma boutique Help Remedies: an adhesive bandage that could save someone's life.

Droga5 creative Douglas came up with an ingenious way of spurring marrow-donor registrations—he got Help Remedies to package donor kits with its adhesive bandage products. All you need is a drop of blood to complete the registration—a drop that may well be available if you're reaching for a bandage. The product is called "Help I've cut myself & I want to save a life."

For Douglas, it was very personal project. In 2002, his identical twin brother was diagnosed with leukemia. He received a life-saving bone-marrow transplant and made a full recovery—something Douglas hopes to see for more of the 10,000 people in the U.S. who need marrow transplants each year.

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visit adweek.com/cannes.

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