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Under Armour has hired Droga5 to lead creative work on its products for women, a key area of focus for the brand.
“We have worked hard to evolve and elevate our relationship with the female consumer,” said Leanne Fremar, svp and executive creative director of women’s products at Under Armour, in a statement. “We are incredibly excited about the perspective and talent Droga5 can lend as we broaden our reach in this space.”
Overall, Under Armour spent $13 million across media in 2012, according to Kantar.
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