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Each year on the awards circuit, a few brands, agencies and campaigns rise to the top. These are the campaigns that advertising people love to talk about, deconstruct and admire. Last year, Droga5’s “The Truth Is Worth It” was among the most awarded and talked about. It also broke the mold of what news advertising could be, leaning into the rigor and ambition of seeking the truth.
Today, the publisher and agency continue the campaign, “The Truth Is Essential,” with a new ad.
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