Droga5 London Made a Feature-Length German Art Film for a Microwavable Hamburger

Bizarre project plays up the iconic U.S. food's Hamburg origins

A personification of the hamburger tells his origin story in this film aimed at German audiences who think of it as strictly American. Droga5 London

Hamburgers are so famously American, it’s easy to overlook the whole “Hamburg” aspect.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."