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Hamburgers are so famously American, it’s easy to overlook the whole “Hamburg” aspect.
But as U.K.-based microwavable burger brand Rustlers prepared to expand into the German market, agency Droga5 London decided now is the time to play up the hamburger’s historic connection to Deutschland.
While most marketers taking this approach might have just settled for some quick and clever ads that play up the burger’s Hamburg-centric origin story, Droga5 decided to go all in and make a feature-length film.