Ad of the Day

Droga5 London Made a Feature-Length German Art Film for a Microwavable Hamburger

Bizarre project plays up the iconic U.S. food's Hamburg origins

A personification of the hamburger tells his origin story in this film aimed at German audiences who think of it as strictly American.Droga5 London
By David Griner

October 28, 2019

Hamburgers are so famously American, it’s easy to overlook the whole “Hamburg” aspect.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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