Driving Sucks, and Lyft's New Work From W+K Reminds You All the Reasons Why

The next time you’re about to get into a Lyft, pay attention to how you respond when the driver asks your name. I’m willing to put $5* on the fact that a good 90 percent of the time, you probably just say “yep.” You likely don’t say, “correct, that is my name” because let’s face it, a “yep” is really all you need. In its latest campaign out of Wieden + Kennedy New York, Lyft takes the short affirmative and shows how it can help people regain some freedom from the drudgery of driving themselves.