Driven to Distraction

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For good or ill, the market for hands-free cell-phone technology in cars is largely untapped. In a Harris Poll fielded last month, 72 percent of respondents who drive and own a cell phone said they talk on their phone while at the wheel, including 10 percent who do this “all the time.” Among the survey’s chattering drivers, 66 percent usually use a handheld rather than a hands-free phone. As if this were not alarming enough, 27 percent said they send and/or receive text messages on their cell phone while driving.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in