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BOSTON-“Get out of the ordinary” is the rallying cry of a $13 million ad campaign for Budget Rent a Car Corp. created by Hill, Holliday, Connors, Cosmopulos. Four TV commercials by the Boston agency for the Lisle, Ill.-based company break this week and are the shop’s first ads for the client.
Even though less than 25 percent of Budget’s fleet is comprised of specialty vehicles, the spots play to people’s desire to be someone they’re not by renting a different kind of vehicle: the young-at-heart oldster who leases a sporty convertible, the playboy who cruises the Los Angeles theater district in a Jaguar or the businesswoman who tosses her luggage and personal computer into the back of a Ford Ranger.
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