Drinking Diet Coke Twisted Mango Causes Spontaneous Fits of Dancing in the Brand's Super Bowl Ad

It's the company's first Big Game spot in 21 years

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What happens when you crack open a can of one of Diet Coke’s new millennial-friendly flavors, ranging from Zesty Blood Orange to Twisted Mango? Semi-awkward, spontaneous dancing can occur, according to the brand’s 30-second Super Bowl LII ad from Anomaly.

Up-and-coming actress Hayley Magnus (of The Dressmaker and Mojave) stars in the spot, “Groove.” Magnus stands in front of a lemon-colored wall, Diet Coke Twisted Mango in hand. When she takes a sip from the skinny, revamped can, things truly get twisted.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in