Drink Beer, Save the World! DB's 'Brewtroleum' Takes Home Cannes Outdoor Grand Prix

Colenso BBDO made a biofuel out of leftover beer ingredients

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CANNES, France—In a decision that takes the category well beyond its traditional parameters, the Outdoor Lions jury handed its Grand Prix award to Colenso BBDO here tonight for its ingenious campaign to create a clean-burning, conflict-free biofuel from the yeast left over from the brewing process of client DB Export's beer.

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