Drink Up and Gas Up at Taco Bell

LOS ANGELES Yum! Brands subsidiary Taco Bell has launched a promotion in support of its new 42-ounce XL Cruiser Cup, the company said.

The “Drink Big, Win Gas” game offers U.S. residents the chance to win a year’s supply of gas, awarded in the form of a $1,500 debit fuel card, and Taco Bell food prizes. The XL Cruiser Cup provides two game pieces, and the large drink has one game piece, with one in nine a winner.

A 15-second TV spot that shows young adults pushing their car into a Taco Bell drive-through will support the promotion. The commercial plays off the notion of “fueling up” at Taco Bell, said a company representative. Foote, Cone & Belding in San Francisco created the ad.

The promotion runs through Aug. 21.