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BOSTON — Dreyfus and Veryfine, which had been with recently defunct Boston independent Holland Mark, will not enter into long-term relationships with Partners & Simons, which picked up some clients and staff from Holland Mark following its October demise.
Sam Rowse, president of Veryfine, said his company will “go dark” for a time in terms of advertising as it works out strategies to promote its Fruit 2-0 brand nationally.
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