Dreyfus, Veryfine Expected to Seek New Shops

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BOSTON — Dreyfus and Veryfine, which had been with recently defunct Boston independent Holland Mark, will not enter into long-term relationships with Partners & Simons, which picked up some clients and staff from Holland Mark following its October demise.

Sam Rowse, president of Veryfine, said his company will “go dark” for a time in terms of advertising as it works out strategies to promote its Fruit 2-0 brand nationally.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in