DraftKings Promotes Stephanie Sherman to CMO Ahead of Super Bowl

Sherman led betting site's marketing through 2021 Super Bowl and $100 million Golden Ticket Giveaway campaigns

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As it revs up for Super Bowl 56, DraftKings is promoting Stephanie Sherman to the role of chief marketing officer.

The online betting service will have a 30-second ad in Super Bowl 2022, produced by creative agency VaynerMedia, running during the first quarter.

Over the past two years as svp of marketing, Sherman has led DraftKings’ marketing team through pivotal campaigns such as its first-ever Super Bowl ad—two 15-second spots—during Super Bowl 55 that drove extremely high in-app engagement.

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