DraftKings Bets Big on Kevin Hart and Free Wagers in Latest Super Bowl Spot

David Ortiz, Ludacris, Tony Hawk and The Undertaker are among the celebs in on the action as the sports gaming site seeks continued growth

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When DraftKings ran its first Super Bowl ads in 2021, roughly a dozen states allowed sports betting and only eight permitted online wagering. Its luck has changed somewhat since.

That year, DraftKings largely promoted its daily fantasy sports game and a $55 million in-game prediction competition with two 15-second Super Bowl ads. Last year, it recruited actress Emily James and NFL Hall of Fame quarterback Joe Namath for its “Fortune: Life’s a Gamble” campaign that gave away 10,000 free bets, including five $1 million wagers.

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