DraftKings Sees Life as a Gamble in Second Super Bowl Appearance

Betting site also introduces a new character, the Goddess of Fortune

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Playing off the idea that life is a gamble, DraftKings is bringing the big bets for Super Bowl 56.

Making its second consecutive appearance in the Big Game, the sports betting site focuses on taking risks in its 30-second clip airing during the first quarter of the Super Bowl. The spot was produced by creative agency VaynerMedia.

As a part of its Super Bowl campaign, DraftKings is giving over 10,000 customers a free bet to be placed on the Super Bowl.

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