DraftKings Enters 2021 Super Bowl, Its First Foray Into The Big Game

Daily fantasy brand will run 2 15-second spots

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Another Super Bowl baby enters The Big Game for the first time.

DraftKings, the daily fantasy and online sports booker, will appear in the Super Bowl, running two 15-second ads that’ll appear in the second and third quarter of the game. Last year, the brand ran a campaign leading up to the game, emphasizing it’s “Made in America” status to legitimize sports betting.

Each ad will promote an in-game challenge DraftKings is running worth $55 million, which fans can enter for free.

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