DraftFCB Names Leaders

CHICAGO As it completes its 90-day fusion of Draft Worldwide and Foote, Cone & Belding, DraftFCB has named Laurence Boschetto president and chief operating officer, while also designating several regional leaders for the Interpublic Group organization.

The company will operate under a consolidated P&L beginning Jan. 1, 2007.

Boschetto was named Draft Worldwide president and COO in January. Prior to that, he led Draft’s New York operations.

“Laurence has been unofficially acting as president and COO of this new agency since the onset of the integration process, and he has helped engineer the creation of DraftFCB with energy, focus, humor and sometimes by sheer force of will,” said DraftFCB CEO Howard Draft, in a statement.

In addition, Bob Oates, who had been the chief financial officer at FCB, was named CFO of DraftFCB. Boschetto, Oates and previously named worldwide chief creative officer Jonathan Harries all report directly to Draft.

Harries, who was previously global CCO at FCB, will oversee the chief creative officers from Latin America, the U.S. and Canada, Europe, the Middle East, Africa and Asia Pacific. Harries is still working to name leaders in non-U.S., markets where each agency had an office.

In Chicago, Mark Modesto, formerly co-president of FCB in Chicago, was named president of DraftFCB, while former FCB Chicago executive creative director Tom O’Keefe has been named chief creative officer of DraftFCB Chicago. Draft Chicago president Yvonne Furth was named chief operating officer of the new entity, while Draft Chicago CCO Lor Gold will become chief promotions, retail and advertising officer for DraftFCB Worldwide.

Former FCB Chicago co-president Mark Pacchini will become president of global accounts, China and regional offices. In this role, he will oversee DraftFCB’s offices in Greater China, Seattle, San Francisco and Irvine, Calif., as well as clients such as Boeing, S.C. Johnson, Kraft, Coors, Yum! Brands and Motorola.

In New York, Peter DeNunzio will be president, as previously reported. FCB N.Y. chief creative officer Christoph Becker will be CCO of DraftFCB in that market. Wendy Lurie, previously general manager of Draft New York, will take the same job at DraftFCB New York.

FCB Healthcare president Dana Maiman will retain that title of the new division, DraftFCB Healthcare.

Outside the U.S., Draft international president David Florence will be regional president for Europe, Middle East, Africa, Australia, New Zealand and Canada. FCB International president and CEO Rafael deGuzman will be regional president of Latin America, Korea and Japan. FCB-Ulika CEO Anil Kapoor will be regional president for India, Indonesia, Singapore, Malaysia, Thailand and the Philippines. The regional presidents will report to Boschetto.

The company also named several other staffers to global roles. Pam Larrick, most recently chairman of FCBi, will be chief digital, direct and CRM officer at DraftFCB. Draft Chicago chief marketing officer Tony Weisman will become chief growth officer, overseeing new business efforts for the global organization. FCB’s Janet Pines will be chief insight officer, while Draft’s Vita Harris will be chief incite officer. And FCB U.S. media president Richard Gagnon will become global chief media officer for DraftFCB. All those leaders (plus Gold) will report to Boschetto.